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ChatGPT vs Claude: The Showdown

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ChatGPT was sort of unarguably the pioneer of LLM’s. For me, at least, it was the worlds introduction into AI back in 2022, and it kept its status for a few years whilst everybody played catch up.

It was really 2025 where competition picked up out of nowhere. Microsoft Copilot, Google Gemini… and Anthropic’s Claude. These models weren’t necessarily released in 2025, but they skyrocketed into popularity within no time.

Now, each LLM is offering different perks and USPs, and I have seen a lot of people cancelling their OpenAI subscriptions and jumping ship – not just to Claude, but mainly to Claude. But why? What makes Claude so different and amazing that people are cancelling their subscriptions to be part of the gang?

Today I’ll compare ChatGPT and Claude based on:

  • Knowledge and Intellect
  • Tone and Personality
  • Capability
  • Limitations and Constraints

 

Knowledge and Intellect

4 volatile years into mainstream AI usage, both models have been heavily trained and therefore are highly knowledgeable. This makes it harder to judge which is truly ‘smarter’, because it’s not like one will be able to answer a question that the other will have no idea about.

If we are talking about an SAT, they’re both going to score the same, but outside of basic Q&A’s, they have different strengths…

ChatGPT is generally used and preferred for brainstorming, quick tasks, and as a glorified/higher-quality search engine for any and all daily questions. Outside of searching, it is commonly used for drafting emails, reports, homework essays and language translation.

On the other hand, Claude excels in deep data analysis, thanks to its larger content window, offering 200,000 to 500,000 tokens (roughly 150,000 to 350,000 words) depending on the tier, compared to ChatGPT’s standard 128,000 to 256,000 tokens.

As I’m about to discuss, Claude is generally more natural and nuanced in it’s writing, making it increasingly favourable for long-form professional writing and proofreading. I’ll be honest – I use Claude to proofread my blogs! (Never write them, though – don’t get it twisted.)

Whether an AI is ‘smarter’ than the rest is largely subjective and inconclusive, but there are definitely strengths and weaknesses of both. In my opinion, the model with deeper analysis skills and better recall would be classed as ‘smarter’, in my books, so I’ll give Claude the first win.

Tone and Personality

One thing I strongly dislike about AI is its isms. ‘You’re not crazy.’ ‘Firstly, breathe’, ‘And honestly, you’re right to think that!’ – it’s horrific and makes me cringe every time. But that isn’t specific to Claude or ChatGPT… not necessarily.

ChatGPT is more widely noted as being overly praising and corporate, kind of like a ‘yes man’. By default, ChatGPT is more enthusiastic and eager to please.

Claude, on the other hand, is more often cited as more thoughtful and measured, who adopts a more natural, and ‘human’ (if you can call it that) tone. But, having used Claude, I have sometimes noticed the same isms that I have encountered across all LLMs previously.

When writing long passages, Claude is often less detectable as overly AI and more natural. However, I do pose that this could be because ChatGPT is more widely used and has been used by many for much longer, so therefore perhaps it is easier for people to pick up on it’s tone, because we have been exposed to so much more of its content.

Now, tone and personality isn’t too much of an issue with LLMs nowadays, as both Claude and ChatGPT allow you to input custom instructions for how you would like your LLM to speak and operate. However, it’s worth noting that when I primarily used ChatGPT, I did input custom instructions, but since using Claude more, I have not inputted custom instructions but have not had any qualms with the way it speaks to me.

Overall, as a baseline, I’d say that Claude wins in terms of tone and personality, that is, if the criteria is sounding most natural and human.

Capability

ChatGPT is commonly known as a Swiss Army Knife, acting as the all-in-one place for language, image and video generation, also having coding and mathematical capabilities.

I remember using DALL-E (OpenAI’s image generation software) before ChatGPT was a thing! So ChatGPT definitely has the upper hand in terms of being experienced and seasoned in what they offer. Not to bring another LLM into the mix, but I have personally had a better image generating experience with ChatGPT than I have with Gemini’s Nano Banana – but that could just be me!

However, whilst ChatGPT does have coding abilities, it’s pretty well known that Claude takes the cake when it comes to coding. Claude Code has absolutely blown up in recent months. In just 13 MONTHS, Claude Code’s usage volume grew by 42,896 times , and now is not only used for reviewing and debugging, but for entire web and app generation (like hey, that’s my job!).

I wrote an entire blog post about Vibe Coding, and Claude Code has a major part in that industry currently, whereas ChatGPT isn’t even in the running. Claude’s coding capabilities also help their chatbot, with some writing prompts resulting in full landing page creations, whereas ChatGPT simply outputs the text.

Both LLMs are so strong in different fields. By miles, Claude takes the cake when it comes to coding, but it cannot natively generate images and videos, something that ChatGPT is very well-suited for.

ChatGPT is still known as the all-in-one, but perhaps not forever! For now, I’ll give them the win on this round.

Limitations and Constraints

Claude has caused more frustration than ChatGPT when it comes to limitations.

ChatGPT Plus (£20/month) and ChatGPT Go (£8/month) allow users to send up to 160 messages with their top model (currently GPT-5.3) every 3 hours.

On the other hand, Claude Pro (£16/month) has a roughly 45-message limit every 5 hours.

This is a HUGE difference. People have expressed a lot of frustration that they’re so limited to their queries, especially when paying $20 a month. ChatGPT, for this reason, is much more accessible – even with their free plan you can send 10 messages with their newest model every 5 hours.

However, I would argue that based upon my previous discussions with what each model is used for, you wouldn’t necessarily be sending as many messages to Claude as you would to ChatGPT, as you would be less likely to be rapid-fire spit-balling ideas with Claude like you might with ChatGPT. Either way, the frustration is rife on Reddit, X and beyond.

Claude has also been said to struggle with ambiguous prompts. It is more formatted to work with lots of detail and input, so is therefore not as useful when you’re in the very early stages of ideation, or don’t have a clear structure in your mind of what you’re trying to get out of your conversation with Claude. This is another reason that ChatGPT is preferred for brainstorming, as it can arguably be a better ‘thinking-buddy’, which you can then develop on with Claude.

On a personal level, I have also struggled with Claude’s voice and multimodal tools. Speaking is a far more efficient and productive way to use AI, but Claude responds slowly and very robotically, which I have found to interrupt the flow of conversation and thought process. On the other hand, ChatGPT is incredible for voice responses. I have also tried Gemini, but neither have compared to ChatGPT. It is natural, perhaps eerily human, and speaks quickly, which I LOVE for when I’m in the zone.

I have also used ChatGPT when speaking and practicing my Spanish, and it speaks at a much more natural speed than other LLMs that speak too slowly and therefore aren’t the best reflection of real life conversations. Maybe not as relevant to all of you, but something to consider if you ever use AI bots for language translation or learning.

However, I’ll cut Claude some slack here and say that they haven’t had their spot in the limelight for as long as ChatGPT, and therefore aren’t as advanced when it comes to updates and new iterations. However, that isn’t too much of an excuse as Claude did only come out 4 months after ChatGPT in March 2023.

For this final round, I will crown ChatGPT as the LLM that has less limitations and constraints.

Overall

It’s a tie! I know, how boring. I suppose it’s difficult to compare Claude and ChatGPT to one another when they are so commonly used for different things. As I mentioned previously, using them in conjunction with each other, perhaps by beginning an idea with ChatGPT and growing it in Claude, is not a bad way to go!

I recently saw a Reddit thread that said ChatGPT and Claude are currently going back and forth every 3 months with winning over the public until on of them either messes something up or does something that makes them slightly better. I’m sure this battle will continue for a while longer, and I’m almost certain that more LLMs will come into the running sometime soon.

What do you think? Are you more of a Claude or ChatGPT user? I’d be interested to hear your thoughts! Email me jamie@withjamie.co.uk or drop a comment on socials!

I guess I should proofread this blog post with Gemini, huh? No biases here in the withjamie headquarters.

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The Seasonal Retreats

Overview

Lydia, the founder of The Seasonal Retreats, came to me wanting a website that perfectly reflected her retreats; calm, relaxed and simple. She wanted to display all of her packages in a way that was easy to interpret for new retreat attendees.

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Website development
  • Typography & colour system
  • Full copywriting
  • Photo editing

Solutions

I utilised white space to allow the website elements to breathe, in order to create that relaxed feel. The muted colours don’t scream at clients, making the user experience slower and more enjoyable. 

In sections that were information-dense, I leveraged graphic elements and visual hierarchy to reduce copy and in turn boost engagement. 

Final Outcome

Lydia is very happy with the finished site, and has reported being complimented on it by others. It performs well at getting her message across whilst relaxing her site visitors in a way that directly links to the service she is providing.

Client

Scope

Overview

Scope is a vacuum travel bag which can store up to 55% more space than a regular bag. The site needed to be sleek and attractive, as well as building trust straight away in order to optimise sales. 

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Typography & colour system
  • Full copywriting
  • Photo production & editing

Solutions

I prioritised white space and minimal changes to typography and colours across the site, so that it was coherent and easy to follow.

I opted for three simple pages to make the user journey more efficient and optimise engagement and sales.

Final Outcome

Scope’s site is sleek as easy to use, which is perfect for visitors coming from social media marketing channels. Scope are seeing consistent daily sales.

Client

Northshore Dental

Overview

Northshore Dental is a modern private dental clinic offering general and cosmetic dental services. Here, I created a Home Page design focusing on calls to action and building trust.

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Typography & colour system
  • Full copywriting
  • Graphic design

Solutions

The brief emphasised reassuring nervous clients and creating the impression of a comforting, relaxing dental studio. The main goal was to build trust and funnel that into increased bookings. To do this, I used neutral colours and minimalist visual elements and typography to avoid feeling overly clinical or daunting.

Final Outcome

The homepage provides reassurance to patients and focuses on the appointment booking CTA. The calming design helps address Northshore’s challenge of earning client trust.

instagram and facebook growth statistics

Results

60,000+ Views | 9,000 Reach | 50% Increased Clicks

Overview

The Personalised Flower Box is a local florist. Pauline discussed wanting to grow her audience as she moved towards a new niche. Her focus was on showcasing her personality, which we achieved through static and video content I produced.

Scope of Work

  • Branding & identity
  • Social strategy
  • Consistent posting
  • Photo editing & graphic design
  • Audience engagement

Process

Pauline provided me with static content, which I edited and adapted to align with her relevant strategy. These were posted twice a week across Facebook and Instagram.

Simultaneously, I produced and edited long-form video content for Pauline, which was posted on YouTube and gained traction with the second video, with clients noting it was useful and entertaining.

Results

Pauline saw significant growth across her social media platforms. Increased engagement and reach on Instagram and Facebook led to more traffic to her website, and Pauline noted a noticeable increase in sales and enquiries.

Tutorials posted on YouTube helped attendees of her workshops understand wreath making, making classes smoother, more efficient, and more engaging.

Results

152,000 Followers | 1,000,000+ Engagement

Overview

During lockdown, I created a themed Instagram account. It was a growing, competitive niche, so I had to learn how to adapt to the community and its expectations. What began as a hobby turned into a thriving community and business that lasted just under half a decade.

Scope of Work

  • Branding & identity creation
  • E-commerce store
  • Social strategy & posting
  • Audience engagement
  • Branded advertisements 

Results

In just 12 months, I grew this account to over 100,000 followers, reaching 150,000 only a few months later. At its peak, my daily posts were receiving up to 75,000, and the page was attracting more than 1 million monthly visitors.

I am incredibly proud of the community I created. I hosted giveaways, developed a merch line, partnered with brands for paid advertisements and received hundreds of messages from people sharing what the page meant to them. 

In January 2024, I took the step to stop posting. Rather than selling the account, despite receiving several strong offers, I decided to leave the page as a digital time capsule that people, including myself, can return to forever. 

This project is one of my favourite examples of what good strategy, consistency, and creativity can achieve. It’s also the basis of the work I do for clients: helping them to build brands, content and communities that genuinely resonate and grow. 

Client

ClearLedge

Overview

ClearLedger is a speculative modern accounting platform for non-finance founders who don’t understand traditional accounting tools. Here, I was tasked with Home Page design, focusing on visual hierarchy, calls to action and building trust.

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Typography & colour system
  • Full copywriting
  • Graphic design

Solutions

I prioritised ensuring the site didn’t feel daunting or too corporate by using minimalistic colouring and typography. White and light blue create a fresh, sleek feel.

I focused on CTAs to align with the main goal of increasing free-trial signups among first-time visitors. Furthermore, this goal made trustworthiness and credibility paramount, which I ensured through social proof and human support cues. 

Final Outcome

The homepage communicates trust and reliability, making the daunting topic of finances more accessible for non-finance founders.

Client

The Personalised Flower Box

Overview

Pauline Brunsdon, at The Personalised Flower Box, expressed a desire to rebrand her business ahead of opening an E-Commerce store and YouTube channel. The existing visuals of her website were inconsistent and unclear, making for a difficult user journey and experience and failing to communicate value quickly. 

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Typography & colour system
  • E-commerce setup & launch
  • Rewrites of key messaging

Solutions

To solve these issues, I began by designing a sleek yet on-theme logo, as well as a smaller version for the favicon and social media profile pictures. I composed set typography and colour schemes to use across platforms, creating a more cohesive and recognisable brand identity.

Refining the User Experience and Interface (UX/UI) improved professionalism and built trust from a visitors first impression. Furthermore, a cleaner structure made browsing faster, easier and more enjoyable.

Final Outcome

Pauline was delighted with her new website and branding. Post-launch, she saw an increase in engagement across her website and social media platforms. This has led to an ongoing collaboration for social media and website management.