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What is Vibe Coding? And What Does it Mean For Developers?

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Recently I was filming at the London x SheBuilds on Lovable event for International Women’s Day. I’ve had brief experience with Lovable previously, but being in a room full of ‘vibe-coders’ really opened my eyes to the potential of these tools. Today, I’ll be doing a deep dive into what this looks like for the future of web and app development.

What is Vibe Coding?

The term, coined by OpenAI co-founder Andrej Karpathy in early 2025, refers to the process of generating applications or sites entirely through natural language prompts, rather than writing code manually.

Instead of spending hours, days or weeks building an app, you can instead input phrases such as “Build me a portfolio website for my creative digital agency, ‘withjamie'” and it will do just that! Then you can go in and edit certain parts using an AI agent, and have a ready-to-launch product within minutes.

Who Offers Vibe Coding?

Vibe Coding as a buzzword is only a year old, so I’m sure that we are yet to see the true scale of the industry, but currently the industry leaders are:

  • Lovable: the most popular. As of March 2026, there are 200,000 new projects made daily. You can test it for yourself by simply going to their website, and typing in your prompt right away.
  • Claude Code: excels at understanding context and fixing errors. Claude’s rise in popularity (link article) could see Claude Code becoming the industry standard for vibe coding in the near future
  • Replit: commended for its superior flexibility, native backend/database support, and autonomous debugging

What is the difference between Vibe Coding and Manual Coding?

Speed

Vibe coding is much faster, often quoted as up to 5x faster, and often sees same-day development. On the other hand, manually coding an app can take many months.

Accessibility

You don’t need to have any coding experience in order to begin Vibe Coding. On the other hand, you need years of experience and expertise in order to excel at manual coding. That being said, having a basic or intermediate understanding of the basics of coding will help you in the process, especially when it comes to debugging.

Reliability

Manual coding is more reliable because you have full control over every line of code in your apps. Whilst most Vibe Coding platforms allow you to directly edit code, there is still an added risk to control, security and scalability.

Vibe Coding is also prone to bugs and breakages, so many recommend hiring a developer to debug your platform before it goes live to ensure it is safe and secure. This further shows how it is useful to have coding experience when vibe coding.

How is Vibe Coding affecting developers?

Like many developments in AI, there is a lot of online discourse about Vibe Coding putting developers and coders at risk of job instability, by boosting prototyping speed in a way that simply cannot be replicated by a human.

However, the security risks and significant flaws often produced by vibe coders mean that developers are often brought in to debug and review a project, making them still a vital part of the development process.

In truth, developers aren’t currently at risk of losing their jobs to AI, but they are seeing a shift in the scope of their work from creation to debugging. This is unlikely to change anytime soon, as AI is currently not very good at self-diagnosing.

The speed of Vibe Coding has put pressure on developers, as there is now increased demand for quick results, with people wanting them sooner, sometimes regardless of quality.

Developers can leverage Vibe Coding for their projects, achieving similar results much faster. Developers are in a stronger position than many in utilising this tool, meaning they can create higher-quality results with fewer bugs. However, there has been discussion about the risk of developers becoming ‘lazy’ or losing their ability to code as they’re not working directly with code as often.

The Developer Disparity

With the rise in demand and popularity for Vibe Coding, there may be a future disparity between developers who are well-versed in Vibe Coding and those who are still taking a more traditional route. Companies may begin to hire for a hybrid role, with strong requirements in having knowledge and experience in both, which may put some developers at risk of job loss.

Prompt engineering is becoming a skill on its own, even outside of Vibe Coding. Knowing how to instruct an AI agent in the most efficient way is not as simple as it sounds, so developers who can do this well are going to be in a stronger position than those who can’t.

The risk here is that the next generation of coders may lack foundational knowledge, which could have rippling impacts long-term. This could see a decline in app/website quality in some future areas. Not only this, but this could pose significant security risks if coders are not taught how to look for breaches such as SQL Injections, and how to accurately mitigate them.

What is the future of Vibe Coding?

Vibe Coding is likely to dominate more and more over the next few years. Developers may move more towards guiding AI agents rather than writing code manually.

We may see an increase in poor-quality apps and websites due to the accessibility of Vibe Coding platforms and the ease with which they can be put out to the world. This could pose security risks and loss of data if poorly maintained.

However, Vibe Coding provides a space for people to be creative and bring things to life they couldn’t otherwise have. At the Lovable event, I met people who had no coding experience and brought ideas to life that they thought would never leave their heads, which I’d argue is very inspiring.

In the right hands, Vibe Coding can be a powerful and helpful tool for development across many sectors, but the industry would also benefit from regulations and guidelines to prevent ‘slop’.

For now, Vibe Coding is better for smaller-scale projects, especially if you don’t have any coding experience. If you’re considering learning to code, I would still recommend it, as it will greatly benefit your Vibe Coding journey and coding career. If nothing else, it’ll prevent you from having to pay for a developer to debug your code for you. Why not give it a go? Good luck!

Client

The Seasonal Retreats

Overview

Lydia, the founder of The Seasonal Retreats, came to me wanting a website that perfectly reflected her retreats; calm, relaxed and simple. She wanted to display all of her packages in a way that was easy to interpret for new retreat attendees.

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Website development
  • Typography & colour system
  • Full copywriting
  • Photo editing

Solutions

I utilised white space to allow the website elements to breathe, in order to create that relaxed feel. The muted colours don’t scream at clients, making the user experience slower and more enjoyable. 

In sections that were information-dense, I leveraged graphic elements and visual hierarchy to reduce copy and in turn boost engagement. 

Final Outcome

Lydia is very happy with the finished site, and has reported being complimented on it by others. It performs well at getting her message across whilst relaxing her site visitors in a way that directly links to the service she is providing.

Client

Scope

Overview

Scope is a vacuum travel bag which can store up to 55% more space than a regular bag. The site needed to be sleek and attractive, as well as building trust straight away in order to optimise sales. 

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Typography & colour system
  • Full copywriting
  • Photo production & editing

Solutions

I prioritised white space and minimal changes to typography and colours across the site, so that it was coherent and easy to follow.

I opted for three simple pages to make the user journey more efficient and optimise engagement and sales.

Final Outcome

Scope’s site is sleek as easy to use, which is perfect for visitors coming from social media marketing channels. Scope are seeing consistent daily sales.

Client

Northshore Dental

Overview

Northshore Dental is a modern private dental clinic offering general and cosmetic dental services. Here, I created a Home Page design focusing on calls to action and building trust.

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Typography & colour system
  • Full copywriting
  • Graphic design

Solutions

The brief emphasised reassuring nervous clients and creating the impression of a comforting, relaxing dental studio. The main goal was to build trust and funnel that into increased bookings. To do this, I used neutral colours and minimalist visual elements and typography to avoid feeling overly clinical or daunting.

Final Outcome

The homepage provides reassurance to patients and focuses on the appointment booking CTA. The calming design helps address Northshore’s challenge of earning client trust.

instagram and facebook growth statistics

Results

60,000+ Views | 9,000 Reach | 50% Increased Clicks

Overview

The Personalised Flower Box is a local florist. Pauline discussed wanting to grow her audience as she moved towards a new niche. Her focus was on showcasing her personality, which we achieved through static and video content I produced.

Scope of Work

  • Branding & identity
  • Social strategy
  • Consistent posting
  • Photo editing & graphic design
  • Audience engagement

Process

Pauline provided me with static content, which I edited and adapted to align with her relevant strategy. These were posted twice a week across Facebook and Instagram.

Simultaneously, I produced and edited long-form video content for Pauline, which was posted on YouTube and gained traction with the second video, with clients noting it was useful and entertaining.

Results

Pauline saw significant growth across her social media platforms. Increased engagement and reach on Instagram and Facebook led to more traffic to her website, and Pauline noted a noticeable increase in sales and enquiries.

Tutorials posted on YouTube helped attendees of her workshops understand wreath making, making classes smoother, more efficient, and more engaging.

Results

152,000 Followers | 1,000,000+ Engagement

Overview

During lockdown, I created a themed Instagram account. It was a growing, competitive niche, so I had to learn how to adapt to the community and its expectations. What began as a hobby turned into a thriving community and business that lasted just under half a decade.

Scope of Work

  • Branding & identity creation
  • E-commerce store
  • Social strategy & posting
  • Audience engagement
  • Branded advertisements 

Results

In just 12 months, I grew this account to over 100,000 followers, reaching 150,000 only a few months later. At its peak, my daily posts were receiving up to 75,000, and the page was attracting more than 1 million monthly visitors.

I am incredibly proud of the community I created. I hosted giveaways, developed a merch line, partnered with brands for paid advertisements and received hundreds of messages from people sharing what the page meant to them. 

In January 2024, I took the step to stop posting. Rather than selling the account, despite receiving several strong offers, I decided to leave the page as a digital time capsule that people, including myself, can return to forever. 

This project is one of my favourite examples of what good strategy, consistency, and creativity can achieve. It’s also the basis of the work I do for clients: helping them to build brands, content and communities that genuinely resonate and grow. 

Client

ClearLedge

Overview

ClearLedger is a speculative modern accounting platform for non-finance founders who don’t understand traditional accounting tools. Here, I was tasked with Home Page design, focusing on visual hierarchy, calls to action and building trust.

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Typography & colour system
  • Full copywriting
  • Graphic design

Solutions

I prioritised ensuring the site didn’t feel daunting or too corporate by using minimalistic colouring and typography. White and light blue create a fresh, sleek feel.

I focused on CTAs to align with the main goal of increasing free-trial signups among first-time visitors. Furthermore, this goal made trustworthiness and credibility paramount, which I ensured through social proof and human support cues. 

Final Outcome

The homepage communicates trust and reliability, making the daunting topic of finances more accessible for non-finance founders.

Client

The Personalised Flower Box

Overview

Pauline Brunsdon, at The Personalised Flower Box, expressed a desire to rebrand her business ahead of opening an E-Commerce store and YouTube channel. The existing visuals of her website were inconsistent and unclear, making for a difficult user journey and experience and failing to communicate value quickly. 

Scope of Work

  • Logo creation
  • UX/UI redesign
  • Typography & colour system
  • E-commerce setup & launch
  • Rewrites of key messaging

Solutions

To solve these issues, I began by designing a sleek yet on-theme logo, as well as a smaller version for the favicon and social media profile pictures. I composed set typography and colour schemes to use across platforms, creating a more cohesive and recognisable brand identity.

Refining the User Experience and Interface (UX/UI) improved professionalism and built trust from a visitors first impression. Furthermore, a cleaner structure made browsing faster, easier and more enjoyable.

Final Outcome

Pauline was delighted with her new website and branding. Post-launch, she saw an increase in engagement across her website and social media platforms. This has led to an ongoing collaboration for social media and website management.